WORK HARD.
RELATE HARDER.
Empowering students and professionals to achieve their highest potential through personalized mentoring and coaching.
Book a SessionThe Why Not Win Institute is a 501(c)(3) nonprofit organization dedicated to leadership development, communication training, and personal growth for individuals at every stage of life. Founded in November 2019 by entrepreneur and author Larry Thornton, the Institute is built on the principles from his acclaimed book, Why Not Win?
Our mission is to cultivate individual excellence by connecting participants with transformative leadership lessons, communication skills training, and strategies for winning in life and business. We have delivered programming to leading corporations—including Harris Corporation, Alabama Power Company, and Coca-Cola Bottling Company United (Atlanta)—and to top colleges and universities such as Auburn University, Texas A&M University, University of Alabama at Birmingham, Fisk University, Alabama A&M University, and Alabama State University.
Success isn't just about talent—it's about dedication, strategy, and having the right guidance. Watch how our proven methods transform potential into achievement.
Our founders bring decades of combined experience in education, business, and personal development. Their vision of creating a world where everyone has the tools and support to win drives everything we do.
Meet the TeamStay updated with our latest achievements and media coverage highlighting our impact in the education and training community.
News
On October 23, the Why Not Win Institute (WNWI) will bring its transformative message to students at JP Powell STEAM. WNWI’s partnership with Chambers County School District exemplifies our commitment to fostering excellence in education. By empowering yo...
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Dr. Dave Ketchen, a key figure in the Why Not Win Institute, recently spoke at The Veterans Entrepreneurship Program (VEP) at the University of Tennessee at Chattanooga. His presentation focused on essential WNWI tenets, including the power of opposite thi...
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The Why Not Win Institute (WNWI) is embarking on an ambitious journey to bring its transformative message to Alabama’s Black Belt region, led by the visionary efforts of Coach Joe Eatmon. Drawing from his extensive experience in education and deep understa...
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